Skip to main content


The Notion Of Codes


Keywords:

·       Sign, Semiotics, Signified, Signifier


 Codes:


Systems of meaning production at both textual and production level that can be decoded to create meaning.


 ·        Sign:


An object, quality or event whose presence or occurrence indicates the probable presence or occurrence of something else.


 
·        Semiotics:


The study of signs and symbols and their use or interpretation.
·        Signified:


The meaning or idea expressed by a sign, as distinct from physical form in which it is expressed.


 
·        Signifier:


 A signs physical form as distinct from its meaning.


 
Producers = Encode /Audiences = Decode

Comments

Popular posts from this blog

Camera Shots used

  Canted Shot: This slightly tilted shot helps create an imbalance which conveys dramatic tension and a sign of suspense within the film. Over the shoulder: Helps the audience see the detective's heavy work-oriented environment, giving them a chance to see from his point of view. This makes the audience aware of the work that the detective puts in. Mid-Long shot: This provides the viewers with an extended view of the setting that the hitman is in. The lighting which accompanies the shot also shows mystique and suspense as they don't know what is going to happen until the hitman appears out of nowhere. Close Up: This close up shot allows the audience to see the hitmans calm reaction to the called by his distressed associate. This helps the audience create an idea of the hitmans laid back and professional attitude. Over the shoulder: This second close up shot allows the audience to see the Hitman crossing out a previously mentioned name in his per

Target Audience Research

From my research, I can see that males are more interested in action films. This can be expected as men are seen as more masculine and action films contain a lot of adrenaline and fast paced visuals, suitable for the high testosterone rates of men. Most of them prefer to watch films of this genre in the cinema, most likely with their friends, so that they can enjoy the rush together. This is useful research as I would be able to tell that if I were to make a film directed towards males, I would include key aspects of an action film the most. Females were seen to enjoy each genre equally, showing me that they prefer a mixture of all genres. A lot of the females who took part in the survey said that they look forward to who is the directing the film that they're watching. This tells me that women are more particular in the elements of the films that they are watching. This could give the impression that they're more careful in which films tey watch due to who&

Audience Feedback

This is the audience feedback to my groups film opening for our project SUSPECT. Editing done by me.