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Showing posts from November, 2016

Market and Genre Research

Market/Genre research Genre: Action-Thriller Audience: Action thrillers are often aimed at teenagers and young adults, mostly males due to the fast pace and adrenaline fuelled elements of the films. However, females may also find them interesting. The suspense and tension found in action thrillers matches well with the vibrant energy of teenagers. Examples: Taken (2008), Faster (2010), The Fast and the Furious franchise     Directors: Notable directors of action thriller films are James Cameron and Michael Bay. Between them they have created films such The Terminator series and The Transformers, both of which were primarily aimed at young people and teenagers due to their amounts of violence and captivating villains, creating strong rivalries in the films ad sparking suspense in the films. Characters: The characters in most action thriller films usually conform to the idea that they are well trained killers, who all have a motive for why they commit the

Target Audience Research

From my research, I can see that males are more interested in action films. This can be expected as men are seen as more masculine and action films contain a lot of adrenaline and fast paced visuals, suitable for the high testosterone rates of men. Most of them prefer to watch films of this genre in the cinema, most likely with their friends, so that they can enjoy the rush together. This is useful research as I would be able to tell that if I were to make a film directed towards males, I would include key aspects of an action film the most. Females were seen to enjoy each genre equally, showing me that they prefer a mixture of all genres. A lot of the females who took part in the survey said that they look forward to who is the directing the film that they're watching. This tells me that women are more particular in the elements of the films that they are watching. This could give the impression that they're more careful in which films tey watch due to who&